SEO Consultancy.

An SEO audit is a comprehensive review of your website’s SEO (search engine optimization) to identify any potential issues and recommend solutions.

An SEO audit can be performed by a variety of individuals, but mostly SEO experts such as analysts or executives. Others including web developers and digital marketing professionals may also be able to perform an audit, but are less likely to be as thorough, or up-to-date with the latest trends and algorithms.

The results of an SEO audit can vary depending on the size and scope of the audit. Generally, an SEO audit will identify any issues with the website’s on-page optimization, including:

• Incorrect or missing titles and meta descriptions
• Poor usage of keywords and phrases
• Inappropriate use of images
• Inappropriate use of anchor text
• Broken or incorrect of social media links
• Low quality content, or poor HTML to copy ratio
• Poor layout (eg. buttons too small on mobile)
• Inefficient coding (uncompressed JavaScript/CSS)

If the audit finds any of these issues, the website may need to be corrected. Additionally, the audit may also identify any opportunities for improvement, such as:

• Improving the website’s on-page optimization
• Fresh, relevant content ideas for pages and/or blog posts
• Updating the website’s layout
• Creating social media accounts
• Adding anchor text to links
• Compressing images and adding alt text
• Correcting and adding schema, and much more.

If the audit finds any opportunities for improvement, the website’s owner may want to consider implementing these change

An SEO audit can help your business identify areas where they may be ranking lower than they should be – and in comparison to their direct competitors, and can provide recommendations on how to improve your SEO. Implementing these recommendations can lead to significant improvements in search engine rankings, which in turn can boost the traffic on your site. Additionally, an audit can help you identify any potential issues with your website’s architecture and content, which can then be fixed before they become major problems.

An SEO audit should be conducted on a regular basis to ensure that the website is optimized at all times, and to adjust to Google’s algorithm changes before your site begins to lose it’s rankings, or worse, is penalised.